Study finds that people's online personas can be evaluated to determine key personality traits and therefore skills and abilities.

Researchers from Northern Illinois University, the University of Evansville and Auburn University, have found that Facebook profiles could be used to determine a job seeker's personality traits and suggest to potential employers how they would perform and what useful skills they have. The researchers believe that social networks “may provide useful information for potential use in organizational research and practice, taking into consideration various legal and ethical issues.”

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in