Facial Recognition Billboard Only Lets Women See The Full Ad
Intelligent advertisement in London can determine your gender and alter the content accordingly.
A new kind of outdoor advertisement is being trialled on Oxford Street in London’s West End. The interactive advertisement uses a high-definition camera to scan pedestrians and identify their gender before showing a specific ad. The built-in system has a 90 per cent accuracy rate in analyzing a person’s facial features and determining if they’re a male or female.
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