Facial Recognition Billboard Only Lets Women See The Full Ad

Facial Recognition Billboard Only Lets Women See The Full Ad
technology

Intelligent advertisement in London can determine your gender and alter the content accordingly.

Yi Chen
  • 21 february 2012


A new kind of outdoor advertisement is being trialled on Oxford Street in London’s West End. The interactive advertisement uses a high-definition camera to scan pedestrians and identify their gender before showing a specific ad. The built-in system has a 90 per cent accuracy rate in analyzing a person’s facial features and determining if they’re a male or female.

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