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Shopping on its own fix the problem when it's the whole system that is at fault.

Dory Carr-Harris, PSFK
  • 27 february 2012



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This article titled “Fairtrade shouldn’t all be down to the consumer” was written by Felicity Lawrence, for The Guardian on Monday 27th February 2012 07.00 UTC

A Wedgwood sugar bowl from the early 19th century in the Museum of London Docklands is a fine example of the beginnings of fair trade shopping. Inscribed on it is the marketing message: “East India sugar not made by slaves. By six families using East India instead of West India sugar, one less slave is required”. Like so much about so-called ethical consumption, it exposes its own limitations however.

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