Beer brand rents a crowd, cheerleaders and sportscasters to turn a local game of Ice Hockey into the tournament of the season.

Anheuser Busch play on the heart-strings in a flash-mob style ad for Budweiser which they plan to show in Canada during this weekend's Super Bowl game. Ad agency Anomaly orchestrated a rent-a-crowd, cheerleaders and sportscasters to turn a local game of Ice Hockey into the tournament of the season:

Budweiser

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