Gamificiation.Co CEO, Gabe Zichermann explains how the role of fun is currently being redefined in our society.

In preparation for PSFK‘s upcoming presentation on The Future of Gaming at Social Media Week (SMW), we will be interviewing a number of keynote speakers and panelists presenting at SMW who will be discussing the global impact of social media and its role as a catalyst in driving cultural, economic, political and social change in developed and emerging markets. Gabe Zichermann is the chair of the Gamification Summit and CEO of Gamification.Co. He is a gamification thought leader.

Tell us a little about your presentation at Social Media Week. Has game thinking evolved into becoming a part of the mainstream? What factors do you see as driving this transformation? More specifically, is ‘gamification' becoming a core business strategy required to compete?

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