Creatives have turned webpages from simple sources of information into bloated showcases. Is this the future of the internet?

This article titled “Graphic designers are ruining the web” was written by John Naughton, for The Observer on Sunday 19th February 2012 00.06 UTC

What happens when you click on a weblink? Here's one answer: a request goes from your computer to a server identified by the URL of the desired link. The server then locates the webpage in its files and sends it back to your browser, which then displays it on your screen. Simple.

Well, the process was indeed like that once – a very long time ago. In the beginning, webpages were simple pages of text marked up with some tags that would enable a browser to display them correctly. But that meant that the browser, not the designer, controlled how a page would look to the user, and there's nothing that infuriates designers more than having someone (or something) determine the appearance of their work. So they embarked on a long, vigorous and ultimately successful campaign to exert the same kind of detailed control over the appearance of webpages as they did on their print counterparts – right down to the last pixel.

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