menu

The Guardian’s Immersive Travel App Lets You Explore Cites From Your Chair

The Guardian’s Immersive Travel App Lets You Explore Cites From Your Chair
technology

iPad users can now "visit" tourist attractions without leaving their homes by controlling films taken at various locations.

Yi Chen
  • 13 february 2012


The Guardian news has partnered with Condition ONE to develop an immersive travel guide. Released as part of the Guardian’s Tokyo travel guide, the interactive videos allow users to control what they want to see. As the video is playing, the user can swipe or tilt the device to look left, right, up or down.

Guardian travel writer Benji Lanyado told Nieman Journalism Lab that the 180-degree video guides were perfect in giving people “immersive, armchair travel.” Users can get a better sense of the locations, culture and attraction sites, where often words and photos aren’t enough to get a proper sense of the majesty of a scene.

The Guardian

+#technology
+app
+Apple
+Application
+Asia
+Culture
+device
+Education
+Electronics & Gadgets
+immersive
+interactive
+japan
+Luxury
+online
+tablet
+technology
+the guardian
+tokyo
+travel
+web

More in travel

travel

Airbnb Used Existing Listings To Design Its SF Headquarters

The new building drew inspiration from various locations and listed rentals on the website

20 October 2017
travel

Alphabet’s Drones In Australia Are Now Making Food Deliveries

The company is testing the concept of a delivery network of drones

20 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers

September 27, 2017
No search results found.