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Guerrilla Artist Replaces Ads With Poetry

Guerrilla Artist Replaces Ads With Poetry
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PSFK chats with Robert Montgomery about everything from consumerism to the Occupy Movement.

Kyana Gordon
  • 14 february 2012

The Scottish artist, Robert Montgomery, like countless street artists who came before him, hijacks billboards and bus stops to display his melancholic verse. For ten years, he’s been replacing ad pitches with poetry and presenting commentary on culture, ranging from consumerism to beauty in bold white type set against a black background. Though not really a street artist, Montgomery takes inspiration from the Situationist tradition of détournement – capturing the audience’s attention in unexpected ways within the public realm.

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