Heineken’s Facebook App Helps You Score A Valentine’s Date With A Song
Personalized songs are created to help users find someone to take out on February 14th.
Wieden + Kennedy Amsterdam have developed an interactive Facebook app for Heineken in the lead up to Valentine’s Day. Serenade lets users invite potential partners on a date with the help of personalized songs performed by the band that featured in its commercial. The app is available in 20 languages and creates songs for Heineken fans on the social network, with lyrics based on where they want to take their date and why they think the person should go out with them.