Sonic Notify generates media content through inaudible signals and could be the future of targeted marketing.

Sonic Notify is a flexible technology solution that presents a unique opportunity for content strategists focusing on proximity and live experience solutions. Their clients purchase a speaker, or a “beacon” (which come in multiple shapes and sizes) that send out high pitched audio signals inaudible to the human ear within music and other soundtracks that trigger compatible apps to launch websites, videos, texts, maps…etc.to pop up on people's smartphones that are within range of the device. The technology can be installed anywhere from a super market, to a football stadium, to a personal wallet.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in