How One Company Opened Their Books As A Way To Court Venture Capitalists

How One Company Opened Their Books As A Way To Court Venture Capitalists
technology

By sharing its business intelligence dashboard with select VC partners upfront, Fab.com selected the best partners possible and ultimately raised $40MM over the holidays.

Paloma M. Vazquez
  • 14 february 2012

A recent blog post by Jason Goldberg, CEO of Fab.com, offered some thought-provoking insights into how the company raised $40 million to fuel its growth. According to Goldberg:

As our “one thing” at Fab.com is design, I put a lot of thought and consideration into how we might design our fundraising process differently from the norm, so as to optimize around time spent fundraising vs. running the business, and to quickly hone in on who we wanted to marry.

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