How One Company Opened Their Books As A Way To Court Venture Capitalists
By sharing its business intelligence dashboard with select VC partners upfront, Fab.com selected the best partners possible and ultimately raised $40MM over the holidays.
As our “one thing” at Fab.com is design, I put a lot of thought and consideration into how we might design our fundraising process differently from the norm, so as to optimize around time spent fundraising vs. running the business, and to quickly hone in on who we wanted to marry.
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