Ex-Hugo Boss Designer Launches Line That Tells You How Much The Clothes Really Cost

Ex-Hugo Boss Designer Launches Line That Tells You How Much The Clothes Really Cost
technology

'Honest by' offers consumers a full pricing breakdown of its products, showing them exactly what they're paying for.

Emma Hutchings
  • 2 february 2012

A new clothing website launched by ex-Hugo Boss designer Bruno Pieters offers men’s and women’s collections that are completely transparent regarding manufacturing costs. Honest by provides a radical disruption in fashion (especially designer fashion) where manufacturing costs are often hazy or hidden, allowing brands to demand considerable premiums for labels.

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