Indie Musicians Are Outsourcing Video Production To India
Drew Smith's creation process has demonstrated that sending labor out of country has become a viable option for independent artists.
While outsourcing is typically associated with big businesses, American musician Drew Smith connected through virtual assistants that helped him outsource video production for his music video, consequently costing him a fraction of the typical budget for locally produced film. According to the NY TImes:
Last October, Mr. Smith contracted a dance school in Bangalore, India, to make a video for his song “Smoke and Mirrors” featuring original Bollywood-style choreography and Indian actors dressed as Hindu demigods and tossing colored festival powders.