A new campaign saw 60 people create 'digital billboards' with the company's new Ultrabook in different locations across L.A.

Intel used a choreographed flashmob of 60 people to create a digital billboard made of Ultrabooks to demonstrate the product's ultra-thin design and responsiveness. The team carried out a series of live surprise stunts in various places across Los Angeles, using the lightweight laptops to interact with passersby and transforming everyday locations into pop-up theaters. The Ultrabooks were synched together via wi-fi and the billboards were used to cheer on people playing sports, entertain people with musical performances and provide a nighttime fireworks display. Check out the video of the pop-up theater below:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in