technology

American tech company is collaborating with the Royal College of Art to enhance its online products.

Sam McNerney
  • 16 february 2012



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This article titled “Robot cleaners and the Museum of Me: Intel’s vision of the future” was written by Justin McGuirk, for guardian.co.uk on Tuesday 24th January 2012 16.38 UTC

Over the last decade or so, the burgeoning culture industry has spawned museums at such a rate that it seems no small town or minor artist will be left unrepresented. Now, social media has taken that logic to its absurd conclusion: it is not just minor artists who will get their own museum, we all will. Or so the creators of the Museum of Me would have us believe. Launched last year, and last week named the FWA (Favourite Website awards) site of the year, the Museum of Me turns your Facebook profile into a virtual exhibition. It sounds cheesy (and it is), but the fact that it already has more than 850,000 “likes” confirms that you can’t underestimate the public’s self-obsession.

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