Mobile payment company Square proposes a pilot program to replace the mini televisions in NYC taxis with iPads to foster more credit card transactions.

The iconic New York City taxis are getting a revamp, as part of a new program to replace traditional touchscreens with iPads.  The Taxi and Limousine Commission is considering partnering with Square, a San Fran-based mobile payment company to install iPads and other tablets in 50 taxis as part of the pilot program. Riders would be able to interact with the tablet, whether it is playing a simple game to paying with the swipe of a credit card. The current Taxi TV's utilize a video and fare system managed by Verifone Media and Creative Mobile Technologies, which provides news, advertisements, and TV clips. David S. Yassky, the chairman of the Taxi and Limousine Commission, says that with the new tablets, prices for credit card transactions would decrease and the technology would enable opportunities for various content and computer applications, such as social networking:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in