The rapper, producer and entrepreneur tells us how being real and personal online is what will make you a success.

In a keynote speech for Social Media Week, song writer and producer Jermaine Dupri spoke with iCrossing Chief Strategy Officer Adam Lavelle and Esquire Senior Editor Richard Dorment about his new social network Global 14. In the talk, he explained how shared passion, conversation and direct communication fuel his increasingly popular site.

PSFK chatted with Jermaine about the challenges and secrets of building a successful online community.

Everyone online today seems to be trying to build a community. Most fail. What was special about your approach that made Global 14 work so well?

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