Gym Concept Connects Jogging To Social Good
Creative concept encourages runners by giving them meaningful incentives to exercise.
The Good Gym provides even more of an incentive for people to go jogging by giving them “meaningful ways to exercise.” The service pairs runners with the elderly and less-mobile people in the neighborhood and have joggers run to their house to deliver something nice, such as a magazine or a piece of fruit. The runner is also encouraged to have a small casual chat with the immobile person before heading home.
The Good Gym project is currently looking for interested people who wish to establish a branch in their community. This creative idea is just one of the many projects being looked into on Social Lab, an online lab for people to collaboratively investigate, experiment and play with news ideas. Other concepts being developed through Social Lab include The Travelling Pantry, FARM:shop, MapLab, and LibraryLab.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers