High-end car manufacturer uses world's largest social network to showoff the 2013 GS.

Lexus is taking advantage of Facebook’s “Timeline” feature to showcase its new car the 2013 GS. The luxury car company created a timeline to illustrate the inspiration behind the car as well as its development. It also exhibits significant moments in its social media campaigns and design over the years and encourages users to engage with the content by incorporating “want,” “own” and “remember” buttons. Lexus is labeling the project, “Points Of No Return.”

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