In Brief

Watchdog says digitally enhanced image of actor on anti-wrinkle cream ad exaggerated performance of product.

This article titled “L’Oréal advert featuring Rachel Weisz banned for being ‘misleading'” was written by John Plunkett, for The Guardian on Wednesday 1st February 2012 00.01 UTC

The advert for L’Oréal’s anti-wrinkle cream featuring a striking photograph of Oscar-winning actor Rachel Weisz appeared too good to be true. “Skin looks smoother, complexion looks more even,” said the double-page magazine spread. “It’s not a facelift, it’s Revitalift.”

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