Mark Ronson & Coca-Cola Make Music Using The Sounds Of Olympic Athletes
The producer records a new kind of sound for the 'Move to the Beat' campaign anthem for the 2012 games.
Coca-Cola’s ‘Move to the Beat’ campaign was launched at the end of last year in support of the London 2012 Olympic Games. Teaming up with DJ Mark Ronson, the global marketing campaign targeted at teenagers aims to use music to unlock the social side of the sports event. Ronson travelled the world to meet up-and-coming athletes and fused the sound of their sports to create the campaign anthem, which Coca-Cola hopes will become the soundtrack to this summer’s Olympic Games.