The interactive display lets you view menu items, build your meal and read nutrional facts about the food.

Design company QA Graphics has created an interactive digital kiosk for a McDonald's franchise in Richardson, Texas, that provides customers with nutritional information about the menu items and lets them make an informed choice about their meal.

The 42-inch touchscreen display (which was requested by the owner of the restaurant, Jonathan Chan) is the first of its kind. It displays images along with the nutrional breakdown showing the breakdown of protein, carbohydrates, sodium, fat, calories, fiber, cholesterol, sugars, calcium and iron that is present in each menu item.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in