Smartphone Scavenger Hunts: 10 Best-In-Class Examples

Smartphone Scavenger Hunts: 10 Best-In-Class Examples
technology

Marketers are combining location-based data with augmented reality to create interactive games that take place over distances.

Piers Fawkes, PSFK
  • 20 february 2012

Marketers are combining location-based data with augmented reality to create scavenger hunts that take place over distances. When looking at displays on phones, aspects of the game are augmented on the screen to add to the play. If you’re considering using the same mechanic in your marketing, here are ten examples to take inspiration from:

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