The 'Under the Thumb' app will launch in March in seven European countries, and create a more networked viewing experience.
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This article titled “MTV Under The Thumb app will stream shows with ‘co-viewing’ social features” was written by Stuart Dredge, for guardian.co.uk on Tuesday 28th February 2012 09.49 UTC
MTV is launching an iPhone and Android app called Under The Thumb in Europe, which will enable people to watch its shows while chatting to friends, and also control playback on their TVs.
MTV worked with creative agency AKQA on the app, which was unveiled at the Mobile World Congress conference in Barcelona. It’s due to go live on Apple’s App Store and Google’s Android Market in March, in seven European countries.