A social media + brand success story results in an uncanny breakfast treat called 'Totes Amazeballs.'.

U.K. rock artist Tim Burgess (from the indie band The Charlatans), casually tweeted that he wanted to create his own brand of cereal. Little did he know that Kellogg’s UK would see his post on Twitter and grant his tweet wish with his very own cereal called ‘Totes Amazeballs’.

Burgess described the collaborated cereal as the “jazz odyssey of breakfasts.” Burgess wanted the cereal to be Rocky Road and ice-cream flavored, and will include a mix of Cocoa Krispies, marshmallows, shortbread and raisins.

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