Piers Fawkes: Nike Thinks I’m The Athlete I’m Not
The tracking accuracy on new Nike Fuel band is suspect and the brand's view of health is naive.
I was lucky enough to be presented with a free Nike Fuel earlier this week. The sporting apparel company had set up a huge exhibition in a warehouse on a pier in Manhattan that edged into the East River. A row of Nike employees helped me and, I guess, other ‘influencers’ set up their Fuel wristbands and set ourselves personal goals.
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