The sportswear brand teams with Dutch company, DyeCoo, to try to reduce pollution.

I wrote about the innovative, waterless dyeing technique pioneered by a Dutch company, DyeCoo in August last year. It appears that Nike liked the look of this technology and will now be working with the company to reduce water use. The technique uses recycled carbon dioxide to dye synthetic fibers and uses absolutely no water.

Nike has been exploring the process for about eight years now, and later this year products using DyeCoo’s process will begin to retail. Waterless dyeing could prove to be a boon for manufacturing plants in Asia which are dealing with massive amounts of pollution. Water pollution is one of the biggest problems associated with fabric dyeing and Asia is the world’s hotspot for the dyeing industry. According to GreenBiz:

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