Watchmaker Pimps The iPhone To Create New Way Of Telling Time
Nooka, has developed customizable display features, local and world times, a stopwatch and an alarm.
Nooka, known for its quirky and unique watches, has applied its style to a new iPhone app that allows you to display the time in a variety of face designs and customize the color of the interface. You can also look at the time in different places around the world, use a stopwatch and set an alarm.
Nooka presents a new way to look at time. Time is the most ubiquitous thing we experience. Nooka presents a graphical representation of time that transcends the linguistics and math that make telling time difficult for a child to learn – creating a truly intuitive experience to tell time, set alarms, and visualise world-time/timezones.
Nooka’s app has four features. ‘Yourtime’ shows the local time in the face of its zot, zenh or zirc watches. You can swipe left and right to transition through the displays and use the eyedropper icon to fully customize the colors. ‘Worldtime’ lets you keep track of the time wherever you go and view the time in worldwide locations. There are also ‘Timer’ and ‘Alarm’ features that turn your phone into a stopwatch or an alarm clock. Check out the launch video below to see a demonstration:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor