NPR Wants To Be The Online Destination For Music Discovery
The public broadcaster launches a robust music app with numerous features and curated content to help users find new songs and artists.
NPR steps up its curatorial role in online music by launching a free iPad app. As a trusted brand that is supported by the public, it has been making a name for itself online for quite some time. NPR’s perspective on music is a highly influential destination for music lovers, particularly those interested in jazz, classical, and global music.
Their iPad app builds on this reputation by allowing users access to curated content and streams, “radio-style” listening, video performances, NPR Music commentary and reporting, advanced album listening and a visual playlist that can be saved for offline listening. To top all of this off, they are partnering with American Indie rock band The Shins for an exclusive live concert. Far from restricting themselves to Apple consumers, NPR confirmed on its music blog that, “for non-iPad users, we are turning our attention to the mobile Web with the goal of making sure everyone can access our features on the go, no matter what device you own or system you operate.” We look forward to keeping up with NPR’s ongoing dedication to innovation in music.