menu

Ok Go New Music Video Stars A Chevy Truck As The Band

Ok Go New Music Video Stars A Chevy Truck As The Band
Advertising

Chicago four man rock group teams with car manufacturer to create their next creative music video.

Sam McNerney
  • 7 february 2012

Ok Go is at it again. The four man rock group known for their quirky music and creative low budget videos, including the internet favorite and treadmill inspired, “Here It Goes Again,” recently teamed with Chevrolet to create a video for the song “Needing Getting.” The video features the four members driving a Chevy outfitted with retractable pneumatic arms used to play over 1,000 prearranged instruments from pianos and guitars to garbage cans and balloons. Proper timing and placement of the instruments was vital. In order to make it work, the driver (lead singer Damian Kulash) weaved his way through the specially designed course at just the right speed and just the right distance from the instruments so the pneumatic arms were effective. The result is a frantic yet coherent and creative rendition of their latest single.

Check out the music video below as well as some screen shots.

Image credits via Youtube

Ok Go

+advertising
+Automotive
+Chevy
+Culture
+Entertainment
+Music
+music video
+OK Go!
+technology
+USA
+Viral Videos
+work
+Work & Business
+youtube

More in Entertainment

Entertainment

Spotify Now Lets Musicians Get Real-Time Data From Fans

Spotify for Artists leverages real-time data with demographic information to help musicians understand their audience

16 October 2017
Entertainment

How Blockchain Is Changing Concert Ticket Sales

Aventus allows more fans to purchase tickets securely for events they want to attend, without huge price increases

12 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”

September 27, 2017
No search results found.