The boss of We7 reveals how he co-created a new interface with Peter Gabriel and why he believes it is the future of radio.

This article titled “Steve Purdham: ‘Music is so powerful a song can chemically change people'” was written by Josh Halliday, for The Guardian on Sunday 26th February 2012 18.33 UTC

Steve Purdham, the co-founder and chief executive of online jukebox We7, can recall those heady Saturday nights as a DJ in the pubs and clubs of northern England. The Durham-born 20-something saw disco fever rise and fall and hung up his headphones on the arrival of Soft Cell and The Human League.

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