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Oscar De La Renta Is Crowdsourcing His Next Collection

Oscar De La Renta Is Crowdsourcing His Next Collection
technology

The luxury designer asks fans to submit their visual inspirations for his next line.

Emma Hutchings
  • 15 february 2012

Luxury designer Oscar de la Renta is crowdsourcing the brainstorming stage for his resort collection by launching an online inspiration board and inviting fans to post their visual inspirations over the next three months.

The Wall Street Journal reports that uploads to ‘The Board‘ will appear on a 27-inch screen in de la Renta’s office. At the start, these can be anything at all; paintings, photographs, advertisements, fabrics, objects, quotes, etc. As the collection begins to come together, more specific submissions will be requested, such as a color scheme. The digital and interactive board can be viewed online, with uploads slowly scrolling across the screen and updating in real-time. Alex Bolen, chief executive of Oscar de la Renta LLC, said:

We like the idea of trying to collaborate with our fans. There are people who love our brand and have ideas about what would be beautiful.

Watch Oscar de la Renta invite fans to submit their ideas in the video below:

The Board

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