Oscar De La Renta Is Crowdsourcing His Next Collection
The luxury designer asks fans to submit their visual inspirations for his next line.
Luxury designer Oscar de la Renta is crowdsourcing the brainstorming stage for his resort collection by launching an online inspiration board and inviting fans to post their visual inspirations over the next three months.
The Wall Street Journal reports that uploads to ‘The Board‘ will appear on a 27-inch screen in de la Renta’s office. At the start, these can be anything at all; paintings, photographs, advertisements, fabrics, objects, quotes, etc. As the collection begins to come together, more specific submissions will be requested, such as a color scheme. The digital and interactive board can be viewed online, with uploads slowly scrolling across the screen and updating in real-time. Alex Bolen, chief executive of Oscar de la Renta LLC, said: