Augmented Reality Product Packaging: 5 Best-In-Class Examples

Augmented Reality Product Packaging: 5 Best-In-Class Examples
Advertising

Brand marketers are bringing a spin to their packaging with a hidden level of graphics that can only be viewed through a phone’s camera.

Piers Fawkes, PSFK
  • 20 february 2012

Brand marketers are bringing a spin to their packaging with a hidden level of graphics that can only be viewed through a phone’s camera. Sometimes this can be at a personal level — where someone has left a message for another person to see through an app. If you’re considering using the same mechanic, here are five examples to take inspiration from:

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