Brand marketers are bringing a spin to their packaging with a hidden level of graphics that can only be viewed through a phone’s camera.

Brand marketers are bringing a spin to their packaging with a hidden level of graphics that can only be viewed through a phone’s camera. Sometimes this can be at a personal level — where someone has left a message for another person to see through an app. If you’re considering using the same mechanic, here are five examples to take inspiration from:

British Musicians Design Augmented Reality Energy Drink Bottles

An ad agency, several musicians, and an app developer have collaborated on Lucozade Energy’s latest campaign, creating drink bottles that launch videos through an augmented reality (AR) smartphone app.

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