Watch Out Facebook: The Redesigned Path Is Growing Exponentially
Since the launch of its redesigned user interface, Path has doubled its user base to 2 million. What is different this time around?
You may recall Path, “the private social network” that promised to challenge Facebook’s ubiquity when it first launched in 2010 as a mobile application. Since then, Path lost some steam (and conversation) over 2011. However, a user interface and experience redesign two months ago has since won the smart, mobile journal a TechCrunch Crunchie award for best designed app of 2011 — and a doubled user base of 2 million users (1 million of which were earned during the past two months alone). Path is now back in the conversation, and showing up on smartphones everywhere.