Denim designer Naked & Famous has created a pair of raspberry-scented pants with a special coating.

Canadian denim designer Naked & Famous has added scent to its newest creation, releasing a pair of multi-sensory jeans for men that smell like raspberry candy when scratched.

The scented jeans have a special coating applied to the denim fabric, which contains microcapsules with a small amount of “perfume” inside. This coating is then baked into the denim so that when you scratch the jeans, the raspberry scent is released.

Naked & Famous have found that the smell effect still works well after 5 washes and according to their designer, most male customers don't wash their jeans very often anyway. The scratch-n-sniff jeans are available at luxury retailers worldwide and online at Tate + Yoko for $150. They are currently only available for men, but Naked & Famous is considering a women's version for next season with a different scent.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in