Shawn Parr: How Sam Adams’ Founder Is Helping Brew The American Dream
Jim Koch has made it his life's work to elevate people’s thinking about beer and push the boundaries of traditional brewing to offer beer lovers an inspired drinking experience.
By definition, “craft” is an art or occupation requiring special skill and, if my taste buds have any say in the matter, the craft beer industry exemplifies the word. The Boston Beer Company founder and chairman Jim Koch was a key pioneer of the craft beer movement; in April 1985, he debuted his Samuel Adams Boston Lager in about 25 bars and restaurants in Boston. While it didn’t have the trappings of a company that was about to change the industry, Samuel Adams had two key qualities in its favor: a full-flavored quality beer, and an incredible passion.