The mandatory role of creativity in the world of the digital media buyer helps to grow the industry while focusing in on originality.

PSFK is revisiting our original series on the ins and outs of the Media Buying industry.

At PSFK, we monitor the constantly changing and endlessly updating digital media landscape, on a daily basis. We devour and curate content, but we thought that it would be interesting and intriguing to get the low-down on how these changes are effecting the industry from those for whom buying and selling media is their livelihood. We heard from the experts about what it takes to be truly successful in the biz.

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