Shop For Luxury Beauty Products From The Backseat Of The Cab
L'Oréal and Glamour magazine let fans buy makeup on-screen in NYC taxis for New York fashion week.
L’Oréal partnered with Glamour magazine to kick off a unique campaign during NYC Fashion Week. 50 Manhattan cabs showed a special video on the in-taxi screen where passengers could watch Glamour fashion development director, Susan Cernek, introduce Lancome and Yves Saint Laurent beauty products. If the viewer was interested in purchasing a product, he or she simply had to swipe a smartphone over the ‘Shop The Look’ icon.
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