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Shop For Luxury Beauty Products From The Backseat Of The Cab

Shop For Luxury Beauty Products From The Backseat Of The Cab
technology

L'Oréal and Glamour magazine let fans buy makeup on-screen in NYC taxis for New York fashion week.

Yi Chen
  • 13 february 2012


L’Oréal partnered with Glamour magazine to kick off a unique campaign during NYC Fashion Week. 50 Manhattan cabs showed a special video on the in-taxi screen where passengers could watch Glamour fashion development director, Susan Cernek, introduce Lancome and Yves Saint Laurent beauty products. If the viewer was interested in purchasing a product, he or she simply had to swipe a smartphone over the ‘Shop The Look’ icon.

In order for it to work, users have to download Glamour’s Friends & Fans app beforehand and have that open. If the user is unable to download the app, he or she can simply snap a photo of the icon tag and text it to a special number instead.

Glamour

L’Oréal

 

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