A global study suggests that online networks may help build foundations for behavioral change that can be used to make the world a better place.

Image via Sipaz Blog

Across the digital universe, brands are asking consumers to click for the good of the planet. These social media-driven initiatives are naturally intended to build greater awareness of the brand’s own social responsibility positioning. But in asking consumers to create, vote, like, pledge and share online, can these tactics actually foster a change in attitude or even behaviour? Can social media help build a more sustainable society, one campaign at a time?

Interestingly, a global study from The Netherlands Organization argues that it can.

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