SPIN Publisher: Music Publications Must Develop A New Media Strategy
PSFK chats with Mike Albanese about his magazine's redesign and how 'in today's media environment, it's innovate or die.'
As you may recall, we recently wrote about how SPIN has moved some of their album reviews to Twitter and longer form reviews to the website. They feel that 140 character still provides an interesting point-of-view, but it's quick and to the point. The magazine, which like the website has undergone a new design, will move away from granular coverage to focusing on larger trends. Bigger, more nuanced stories that can't fit into the 1400 words that seem to be the maximum today's reader can take in online.