Design Mind discusses Walter Isaacson's biography of Apple's former CEO.

Last week at frog we kicked off our new book club with a discussion of the Steve Jobs Biography by Walter Isaacson. The main theme of the conversation was, “I’m not Steve Jobs and you’re not Steve Jobs, so what can we learn from Steve Jobs”. We went from there and discussed Steve’s personality, his reality distortion, his uncanny ability to predict the needs of consumers, and how these aspects of his very public life have influenced the design community and frog specifically. These are some of the gems that I found in, or from, the conversation, either because they are directly applicable to my career as a designer or because they touch the part of me that is passionate about quality, genuineness and discovering passion in all areas of my life.

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