Rachel Shechtman team ups with dating site Nerve.com to launch innovative shopping experience for the month of February.

If the concept of another pop-up shop makes you yawn, be prepared to get excited about the genre anew; Marketing and retail consultant Rachel Shechtman (the innovative marketing mastermind behind projects at Gilt, Tom’s Shoes, Bliss, Kraft, AOL and others) is at it again, this time launching her biggest retail concept yet. STORY: A 2000 square foot store located on Manhattan’s 10th avenue, STORY is “a retail space that has the point of view of a magazine, changes like a gallery and sells things like a store.”

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