Style Guru On Wheels Talks About Her Mobile Retail Revolution

Style Guru On Wheels Talks About Her Mobile Retail Revolution
Design

PSFK chats with Joey Wolffer, creator of the Styleliner accessories truck, who discusses the next iteration of the pop-up shop.

Laura Feinstein
  • 25 february 2012

Everyone loves a good road trip, but sadly few are able to turn that fun weekend trip into a fulfilling and full-time career. However, the talented Joey Wolffer — the brains and the brawn behind “luxury on wheels” fashion-mobile the Styleliner — has managed this epic feat. By renovating a twenty-foot potato chip truck, Wolffer, who is a former jewelry designer for Meems LTD, providing accessories for several High Street stores in the UK, and then later a Jewelry Designer for Nine West and Trend Director for all of Jones Apparel Group, offers a constantly rotating selection of impossible-to-find accessories. Through Styleliner, Wolffer has created a unique mobile shopping experience, utilizing her vast experience and worldliness to curate limited-edition pieces not found in your typical bricks and mortar store.

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