Style Guru On Wheels Talks About Her Mobile Retail Revolution
PSFK chats with Joey Wolffer, creator of the Styleliner accessories truck, who discusses the next iteration of the pop-up shop.
Everyone loves a good road trip, but sadly few are able to turn that fun weekend trip into a fulfilling and full-time career. However, the talented Joey Wolffer — the brains and the brawn behind “luxury on wheels” fashion-mobile the Styleliner — has managed this epic feat. By renovating a twenty-foot potato chip truck, Wolffer, who is a former jewelry designer for Meems LTD, providing accessories for several High Street stores in the UK, and then later a Jewelry Designer for Nine West and Trend Director for all of Jones Apparel Group, offers a constantly rotating selection of impossible-to-find accessories. Through Styleliner, Wolffer has created a unique mobile shopping experience, utilizing her vast experience and worldliness to curate limited-edition pieces not found in your typical bricks and mortar store.