Sunscreen Ad Revealed Only When The Sun Comes Out [Video]
Nivea is advertising its sun protection in Brazil with a billboard that reacts to UV rays.
This billboard for Nivea sunscreen in Rio de Janeiro, Brazil, features a mosaic made up of 1 million white beads that become colorful when exposed to the sun. The creative advertisement is on display in the sunshine during the day and at night offers a teaser message.
Now Track More Ideas
- Interview: Dirty Lemon Founder On Beverage Innovation And Next-Generation Customer Loyalty
- Walgreens Offers Shoppers Beauty Space Featuring Products And Advice From Birchbox
- How Brands Like Frank & Oak Create Recurring Subscription Services To Increase Convenience For Male Consumers
- Former Uber Exec Launches Mental Health App To Make Therapy More Accessible