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Sunscreen Ad Revealed Only When The Sun Comes Out [Video]

Sunscreen Ad Revealed Only When The Sun Comes Out [Video]
Advertising

Nivea is advertising its sun protection in Brazil with a billboard that reacts to UV rays.

Emma Hutchings
  • 8 february 2012

This billboard for Nivea sunscreen in Rio de Janeiro, Brazil, features a mosaic made up of 1 million white beads that become colorful when exposed to the sun. The creative advertisement is on display in the sunshine during the day and at night offers a teaser message.

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