In Brief

PSFK speaks to Anomaly's CEO about the value of big event promotions like the campaign his team recently made for Budweiser.

With the release of Budweiser’s uplifting flash-mob ad to be shown in Canada during this year’s Super Bowl, we asked Carl Johnson, the CEO of the ad agency who made the commercial, why he still thinks that advertising during big events is still worth the focus.

What are the challenges a brand faces with advertising around the Super Bowl these days?

Resisting the all too familiar temptation to try and create gratuitious ‘attention grabbing’ ads in a desperate scramble to be noticed. The real trick is is power through relevance and engagement.

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