Why Do Brands Still Advertise During The Super Bowl?

Why Do Brands Still Advertise During The Super Bowl?

PSFK speaks to Anomaly's CEO about the value of big event promotions like the campaign his team recently made for Budweiser.

Piers Fawkes, PSFK
  • 2 february 2012

With the release of Budweiser’s uplifting flash-mob ad to be shown in Canada during this year’s Super Bowl, we asked Carl Johnson, the CEO of the ad agency who made the commercial, why he still thinks that advertising during big events is still worth the focus.

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