This Week In Brand Strategy & Marketing
PSFK curates some of the strategy, digital and creative advertising news catching our attention.
We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. Here is a look at some standout business strategy, brand-building and digital media stories that caught our attention this week.
Discussions Shaping Strategy, Creativity & Innovation (or just interesting insights…)The Brainstorming Process is B.S. But Can We Rework It? Technology Moves Center Stage in Davos (Company) Culture Eats (Brand) Strategy for Lunch Ambient Location and the Future of the Interface The Number That Matters in Facebook’s IPO ($4.39 in monthly revenue needed per user) Rise In Startups Draws Doubters (evaluating the balance of firms opening vs. those closing) The Rise of the Social Customer (on customer service through social media) The Unhappiness of Technology
Notable Ideas: New Products, Platforms, Projects and Services