The tiny candy brand embraces augmented reality in its new marketing campaign that allows users to play games and share experiences with friends.

Iconic candymaker Tic Tac launched a series of interactive advertising and mobile experiences through its new marketing campaign, “Shake It Up.” Using TV, print, and mobile ads, Tic Tac highlights odd facts about daily routine activities and encourages consumers to explore new ways of doing things. For example, consumers learn that “eighty-four percent of people always sleep on the same side of the bed,” then with the Tic Tac Viewr mobile application, they can play a game in which they roll a man from one side of the bed to the other to avoid falling objects. The mobile app also directly interacts with Tic Tac’s outdoor and print ads, and product packaging, and includes 20 fun Shake It Up microgames. In New York’s Times Square, Tic Tac unveiled a three-tiered billboard embedded with an AR experience and a social twist. Visitors can view a personalized billboard on their mobile devices and will have the opportunity to share the image on social networks.

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