Toyota Turns Your iPhone Into A Steering Wheel

Toyota Turns Your iPhone Into A Steering Wheel
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Free app lets you race around flashing your lights and honking your horn to promote their newest sports car.

Emma Hutchings
  • 9 february 2012

To promote Toyota’s newest sports car the “86,” which goes on the market this spring, the automaker has launched the “I am 86” app to allow users to race around like a car. This example of game development for marketing lets those who download the free app pretend to be the “86”. You can flash the lights, honk the horn and drift around corners while recording your “race.”

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