How Does Vimeo Pick The Most Creative Online Videos?
PSFK interviews Jeremy Boxer, Vimeo's Festival Director, on their latest developments and fundamental creative criteria for what makes a great video.
Vimeo–the online video sharing platform–has added two new categories to their annual festival that showcases online talent: advertising and lyrical, the latter being a category that will reward creativity for how DIY filmmakers document their own lives. Vimeo aims to open up access to some of the world's best talent in film and video arts, and production so they're taking things up a notch by challenging film festivals to accept work that is uploaded online.
We interviewed Jeremy Boxer, Festival Director for Vimeo Festival + Awards, to get an in-depth look at the goals and future developments of this event.