The vehicle design changes your perception of the look of its exterior depending on which angle you are viewing from.

Designer Sangwoo Lee has created a Volkswagen model vehicle drawing inspiration from optical art and visual kinetics. The concept VW Optism is created using horizontal slants that cause the car to change character when viewed from a different angle. The lines create movement and direction and are featured throughout the car, from the exterior, to the wheels and even the interior and the car seats.

#gallery-3 { margin: auto; } #gallery-3 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 25%; } #gallery-3 img { border: 2px solid #cfcfcf; } #gallery-3 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in